08 March 2007

Pulling a Scooter Libby (let's call it a Scooty)

So, this band Arcade Fire is pulling some pretty clever pr tricks for
their newly-released (yesterday in N. America) album, Neon Bible.

Reportedly, the Canadian baroque-pop group accidentally leaked
the wrong single
from their forthcoming album onto iTunes...

"On December 26, 2006, Arcade Fire accidentally uploaded the wrong song to iTunes. They were going to release the studio version of "Intervention" as a charity single for Partners in Health. As Win Butler wrote on the Arcade Fire website, "I guess it is sort of charming that we can send the wrong song to the whole world with a click of a mouse... Oh well." The song, "Black Wave/Bad Vibrations," was subsequently removed from iTunes, but was reportedly found on many P2P networks..."


Merging the lo-fi and hi-fi, for their first album release the band set up a hotline which fans can call to hear the single "Intervention": (866 NEON-BIBLE, extension number 7777). The band website is also pretty funky, with an annoying mirror-mouse thing happening when you go to the "black mirror" section (don't stare too long). Et...uhh, ils parfois chantent en Francais!


Anything reminiscent of Bowie, and I'm hooked...

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